The palpitations are felt in pig barns, shade-grown tobacco plantations and other facilities where the collective from the most efficient non-state sector of its kind in the country diversifies its production.
Its own entrepreneurs recount that before it became a project and a business, a portion of land of felled orange trees and much marabú was watered with sweat and fertilised with patience, in the Ceballos productive hub, in the centre of this province, where Carnes D’Tres S.R.L. was born and began to rise, becoming one of the most efficient private medium-sized enterprises in Cuba.
The suggestive name of this commercial company, more than originating from the fruit of perseverance in promoting pork as its star product, symbolically represents three pillars: productivity, social cohesion and technological renewal.
Its creators argue that the name points towards the development of pork, poultry and beef production as the main meat lines that the entity, which began with a rustic barn, increased with three similar ones and grew with six technified ones, currently serving 400 breeding females and a total stock of more than 3,000 animals, aims to enhance every day.
Nothing Stops Them
«Carnes D’Tres is nothing out of this world, but rather the result of the dedication of a group of young people who devoted ourselves to working and today, as on the first day, we get up and go to bed thinking about how to produce more amidst difficult conditions, even with aged non-payments that are gradually decapitalising us, but nothing stops us is our motto,» Leonel Duarte Pla, General Director of the MSME, recently commented to Avilanian trade unionists.
«Seeing this example motivates one,» emphasised Osnay Miguel Colina Rodríguez, President of the Organising Commission for the 22nd Congress of the Workers’ Central Union of Cuba, who, after the emotional meeting, visited the centre’s facilities and verified that there they work to establish new standards in animal production, the circular economy and human talent management.
The emerging agro-industry is committed to job quality. Its nearly 100 workers have favourable hygiene, food, transport, protective equipment conditions and an average salary, which from 15,900 pesos in 2023, rose to 38,387 last year.
For Yunier Amador Sarmiento Segura, General Secretary of the provincial bureau of the Food Industry and Fisheries Workers’ Union in Ciego de Ávila, 2024 was a crucial stage that enabled the collective to achieve, for the first time, in just three years since its founding, the category of National Vanguard; the recognition awarded by this organisation for being the most productive private company in the country, and the Latido 87 plaque granted by the CTC.
«In addition to exceeding economic plans – exemplified the trade unionist – with more than 20 million pesos in profits, the construction and repair of housing for its workers stood out; support with donations to vulnerable people and those affected by hurricanes, hospitals and educational institutions, through the Sumando Corazones initiative; and it undertook the remodelling of various construction objects at the provincial hospital, Doctor Antonio Luaces Iraola, among other contributions.»
This corporate social responsibility also reaches the population with the sale of pork products virtually through the EnZona platform and the physical or in-person store in the Ortiz neighbourhood of the Avilanian capital, via electronic payment gateways and in cash.
The venture, which strengthened the relationships of the brothers Leonel and Lexander with pig farmer Daniel González Fraser, is now more than a medium-sized enterprise, a large company due to its multiple actions: conducting classes, work placements and thesis preparation for students of Veterinary Medicine, Agricultural Engineering and Agro-industrial Processes degrees, serving as a teaching unit for the Avilanian university Máximo Gómez Báez.
