The directors and employees of Corporación Habanos S.A., the world leader in the commercialisation of premium tobacco, are delighted not only to be celebrating its 30th anniversary, but also to reach a record revenue figure of 721 million dollars in 2024.

Founded on 14 September 1994, in just three decades the entity has managed to consolidate itself as a global reference in the promotion and marketing of the famous Habanos, considered by many to be the best cigars in the world, its Communications Department informed the Cuban News Agency.

With a presence in more than 130 countries on five continents, it has an extensive portfolio of 27 premium brands, including the iconic Cohíba, Montecristo, Partagás, Romeo y Julieta, Hoyo de Monterrey and H. Upmann.

The company has increased its consolidated turnover threefold, irrefutable proof of its continued success and strong positioning in the global market, according to Maritza Carrillo González and Luis Sánchez-Harguindey, its co-presidents.

Both consider that during these 30 years they have travelled a road full of tradition, passion and dedication, taking Habanos to the most diverse and distant corners of the world, thus consolidating their leadership in the premium cigar industry.

But beyond the figures and achievements, what really defines us are the relationships we have built, say the corporation’s directors, who also point out that each satisfied customer represents a shared success, and we are grateful for their loyalty and support throughout these years.

Since its beginnings, Habanos S.A. has stood out for unifying its brands under a single commercial structure, establishing high standards of excellence and exclusivity, said its Communications Department.

The commitment to quality and tradition has been unwavering, marketing a handcrafted product from the selection of the leaves to the twisting, a process that is carried out entirely by hand.

According to the source, among the most outstanding milestones of these three decades is the launch of the Behike line of the emblematic Cohiba brand, considered one of the best creations in the world of premium cigars.

This achievement, along with the introduction of the Reserva and Gran Reserva concepts, which use three- and five-year aged leaves of the highest quality, are just some of the advances that have positioned the corporation at the top of the tobacco industry.

Another of its most important successes is the Habano Festival, an event that has brought together distributors, aficionados, experts and celebrities from all over the world every year since 1999, at which, as a result of the auction of humidors, foreign currency is raised and donated to Cuba’s public health system.