The people of Ciego de Avila remember Jorge Luis Nieto García, who was the first of the Avila broadcasters to open the doors of the capital to more than a hundred colleagues who, over the years, put their voices at the service of the radio and the Cuban people. He was destined for commerce by family decision, and from an early age he preferred to work in radio rather than sell hardware, books and toys.

Born on 28 May 1920 on the La Rosa farm in the outskirts of Morón, his proximity to the CMJP radio station was the reason for many of his trips to the plant, much to the displeasure of his mother, who was unable in the end to divert Jorge Luis from his love of the microphone.

Still a teenager, he became an amateur announcer with a clear voice and exquisite diction, with a great sense of radio and undeniable skills. At the same time, he represented the cigarette brand «Royals» in Morón and was in charge of advertising their cigarettes in his voice; of course, live.

His mother sends him to study in the United States, but he decides to stay and starts to work in the COCO of Guido García Inclán and later he joins the select staff of the RHC Cadena Azul. In his short career he took part in the first broadcast of Cuban Professional Baseball, where he did the commercials. This broadcast was made from the branch of a tree near the Havana stadium of La Tropical.

He participated as a delegate in the First National Congress of Broadcasters, held in Camagüey in 1947, was one of the creators of the National Association of Broadcasters and became one of the main fighters for the construction of its social premises.

He died of acute leukaemia in December 1953, when he was only 33 years old. In his honour, every December 1st, the National Day of the Broadcaster is celebrated to pay tribute to the son of Morón who made radio his life.