Interlacing increasingly public agendas with the media in order to develop quality journalism, and in line with current demands of Cuban society, was among the demands of professionals Press Ciego de Avila in the Provincial Assembly Balance.
Ricardo Ronquillo Bello, president of the Union of Journalists of Cuba, said that the media in the country is facing the challenge of the loss of hegemony over audiences because there is a parallel private press system that exists against the principles of the Revolution.
He encouraged conducting extensive and thorough review on how to design contents for different platforms where potential consumers of communicative products are highly segmented, hence the need to be more creative and attractive in the work.
If you do not understand the context of the Cuban press of the time being, you lose the battle for audiences, although in the future we possess all the resources to successfully work reportorial it will be late and difficult to regain confidence, he added.
This is the first balance towards the main objective of the Tenth Congress: building a new model for public media system, which is the only available for the Revolution to defend our socialist social project, Ronquillo Bello said.
He said that the policy Communication adopted by the Political Bureau of the Communist Party of Cuba creates the conditions for solving the structural problems of the press in the short and medium term.
Katia Siberia García, ´Invasor´ newspaper reporter, said that it is essential to do daily self – improvement a habit before facing the blank page or hedges, to make more quality works.
The award- winning reporter stressed the importance of seeking data context and go deep into the different subjects, which would result in more comprehensive content, away from the superficiality.
Regarding the not encouraging participation of avilanian journalists to courses of the International Institute of Journalism José Martí, she commented that there is lack of interest in the guild to update about the new ways of exercising the profession.
Luis Raúl Vázquez Muñoz, correspondent o ´Juventud Rebelde´, about the urgent need to increase wages in the sector to prevent the exodus of young people to other sources of employment, basically.
He said also to remove obsolete legal obstacles media can have the power to move their budgets and reward the quality of the best.
Among the discussed issues affecting the performance of different media organizations and their employees is the uncovered staff positions in newsrooms and how to improve the intentionality of content on social networks.
They also participated in the meeting Carlos Luis Garrido Pérez, first secretary of the Provincial Party Committee, Mayelín Ojeda Torres, member of the Provincial Bureau of the Party, among other government leaders in the territory, as well as the National Union of Journalists of Cuba.